THE GREEN MARKETING MODE IN THE MANAGEMENT OF SUSTAINABLE REGIONAL DEVELOPMENT – IS THIS A MARKETING MATTER?
نویسندگان
چکیده
منابع مشابه
Marketing Ethics and Designing a Green Marketing Process Pattern in the Pharmaceutical Industry
Background: Marketing has for many years been working to reduce environmental concerns by relying on ethics and presenting new marketing ideas such as green marketing. Therefore, the present study aimed to provide a model of the green marketing process in the pharmaceutical industry. Method: This applied research was conducted with a mixed (quantitative - qualitative) approach. In the qualitat...
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Toward the Institutionalization of Macromarketing: Sustainable Enterprise, Sustainable Marketing, Sustainable Development, and the Sustainable Society
Major events in the institutionalization of macromarketing include (1) the series of macromarketing conferences that began at the University of Colorado in 1976, (2) the founding of the Journal of Macromarketing in 1981, and (3) the establishment of the Macromarketing Society in 2004. This article focuses on the continuing institutionalization of macromarketing by providing a commentary on Mark...
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ژورنال
عنوان ژورنال: Drukerovskij vestnik
سال: 2019
ISSN: 2312-6469
DOI: 10.17213/2312-6469-2019-3-336-350